Competition is rife when it comes to tattooing these days and there are some incredible artists out there all over the world, which means you need to think outside the box a little in order to bring the punters through your doors.
Of course, you can rely on your artistry and tattooing skills to a certain extent, letting them speak for themselves, since people do spend a lot of time researching different artists and finding the one whose style they like the most.
But you can up the ante with your marketing and advertising to ensure that your work gets maximum exposure – and one of the best ways to go about this is by holding regular flash tattoo days.
Flash sheets are a series of pre-designed tattoos that you can shout about on social media, showing off your talent and creativity, and appealing to a wide range of different customers, whether they’re looking for something classic and traditional or something a bit more avant-garde.
Because flash tattoos are either priced based on how big the design is or at a flat rate, they’re a great option for anyone with a strict budget to stick to – and they’re also an attractive option for anyone looking for a quick tattoo fix, since they can be done in a matter of hours, rather than several sessions.
You can also make different flash sheets to create even broader appeal and really push your profits up. Flesh out your portfolio with market flash, made up of the most popular but more generic designs, as well as collector flash, made up of more unique pieces that really speak to your style as an artist.
Your collector flash is your opportunity to really showcase your style, without having to spend time designing custom ink, which means you can indulge your creative side while maximising your returns… it’s a very real win-win!